Created during tenure at INDO. Honey Maid wanted to respond with love to less than loving comments about a Droga5-produced commercial featuring diverse families. A dozen volunteers, from friends to loved ones to people from the agency, gathered in an old warehouse to help INDO create a sculpture comprised of paper featuring all the positive public responses.
Beyond a huge outpouring of online support, the paper was saved and the sculpture appeared in a show at the Lacuna Artists Lofts in Chicago as well as in LA at the Paley Center for a night celebrating the LGBT television industry and was then recycled.
AICP Show, 2015 Low-Budget Winner
Photography: Paul McGeiver