Baby formula labels
Luft was contracted by Partners by Design to help integrate Mead Johnson's branding into their stunning reception area. We were given their baby formula labels to experiment with and a 30' wall as our canvas. Inspired by blowing bubbles, we turned the labels into small circular cones playfully organized them by size and color along the wall. They were sculpted into an organic form to create a structure - harmonizing the architectural space with the light hearted art work. All extra materials were donated or recycled.
Photography: M Lindsay